Every year on 15th October, families and communities around the world come together for Pregnancy & Infant Loss Remembrance Day. It’s a time to pause, reflect, and honour the little lives that ended too soon, while supporting the parents and families who carry their memory in their hearts forever.
This special day also takes place during Pregnancy and Infant Loss Awareness Month, observed throughout October, and within Baby Loss Awareness Week (October 9–15). Together, these awareness events encourage conversation, remembrance, and compassion for families touched by loss.
In Australia, around 3,000 families each year face the heartbreak of stillbirth or newborn loss - a number that rises significantly when miscarriage and early pregnancy loss are included. The loss of a baby at any stage of pregnancy or shortly after birth leaves a lasting impact, forever changing a family’s journey.
Though pregnancy and infant loss affects far more families than many realise, it’s often a silent grief. By acknowledging these days, we create space for awareness, support, and remembrance.
What is Pregnancy & Infant Loss Remembrance Day?
Pregnancy & Infant Loss Remembrance Day was created to shine a light on the reality of miscarriage, stillbirth, SIDS, and infant loss. For many parents, this day offers recognition of their grief and a sense of community in knowing they are not alone.
It’s also sometimes called Miscarriage Awareness Day, as it highlights the hidden heartbreak so many families experience.
On the 15th October, at 7pm local time, people across the world take part in the “Wave of Light.” Families light a candle in memory of the babies they have lost. As time zones move around the globe, a continuous wave of candlelight shines for 24 hours - an unbroken chain of love and remembrance.
Why Awareness Matters
- 1 in 4 pregnancies ends in miscarriage, yet many parents feel isolated in their grief.
- Loss at any stage - whether early pregnancy, stillbirth, or after birth is deeply significant.
- Awareness events like Pregnancy and Infant Loss Awareness Month and Baby Loss Awareness Week help break the silence.
Recognising these days helps us build a kinder, more compassionate community—one where families feel supported, not forgotten.
Ways to Honour and Remember
There is no right or wrong way to remember a baby. Every family’s journey is unique, and remembrance can be as personal or shared as you wish. Some gentle ideas include:
🌸 Light a candle at 7pm on 15th Oct and join the global Wave of Light.
🌱 Plant a tree or flowers as a living tribute.
💌 Write a letter, poem, or journal entry to your baby.
💖 Say their name and share their story with loved ones.
🙏 Support others by listening without judgment and offering kindness.
Even the smallest gesture of remembrance can mean so much.
Supporting Parents Through Loss
For friends, family, and loved ones, it can be hard to know what to say or do. Often, simple acts of care matter most:
- A gentle check-in: “I’m thinking of you today.”
- Respecting that grief has no timeline.
- Offering practical support - like meals, errands, or childcare - without expecting parents to ask.
You don’t need perfect words - your presence and compassion can make a world of difference.
Resources for Families in Australia
If you or someone you know needs support, these organisations are here to help:
- Red Nose Grief and Loss - rednosegriefandloss.org.au
- Stillbirth Centre of Research Excellence - stillbirthcre.org.au
- Bears of Hope - bearsofhope.org.au
These services provide counselling, community groups, and resources for families navigating loss.
A Message from Cuddlies 💙
As a family-run brand, our hearts are always with parents and caregivers. Today, we pause to remember the little lives gone too soon, and we stand in solidarity with the families who carry them in their hearts.
You are not alone. Your grief matters. Today, we remember with you.
Forever cherished. Never forgotten.
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